Chapter 440: Engagement

Tencent’s Weibo had simply come too late. Before its arrival, Xingchen’s Weibo had already had a swift accumulation of its user base through the popularity of those VIPs and celebrities. As a result, it would be difficult to overthrow it with everyone now having already adjusted to it.

You want those VIPs with several million fans to shift over? Impossible. There’s too much at stake for them here.

You want the exact same content that already appeared on Xingchen Weibo to appear on a completely empty Tencent Weibo? Even more impossible. Content is the most difficult thing to accumulate. This was why in his previous life, however mighty Tencent was, it had still not been able to defeat Douban, to defeat Baidu Knows. These entities possessed content that had been accumulated over many years.

In much the same way, it was presently just as unable to shake the...