A-World, Arena’s professional streaming site—it had hot issues like the raids of big guilds and main scenario quests. Videos of famous streamers were posted on there. The #1 video of the day—this floating throne, which was unlikely to be broken by any video, was destroyed.

It was Hyeonu, Alley Leader, who rose to the throne while beating the Big Dipper stars in the sky. Alley Leader’s video wasn’t an extreme concept. It wasn’t even a position he earned from advertising. However, the skill that went beyond concept and the charm that caught everyone’s eyes were what made Alley Leader’s video a hit.

Of course, another factor that influenced his instant rise was Nike’s support of Alley Leader. A small rectangular banner appeared briefly at the end of the video. The logo symbolized Nike, and there were two words written on it—Nike Management.

People were in shock. No matter how good the player, this was Nike. For streamers, Nike was a wall. It was a huge steel wall. Nike’s entry was the greatest boost for the low-level Alley Leader. The two things combined caused the video to catch the attention of...