After the recent disaster, Zhou Hong had spent a lot of time and resources smoothing things over.

Unfortunately, business for Sima Tao and Sun Yifan had been seriously damaged, and few customers came their way. Thanks to the efforts of Zhou Hong, much of the news of the events in Borough 89 and the surrounding areas had been stifled. And yet, it was impossible to prevent word from spreading completely.

Nobody seemed interested at all in Sima Tao and Sun Yifan. In contrast, the way that Bai Xiaochun had taken action on the day of the disaster ensured that many people approved of him more than ever. Almost immediately, a steady stream of customers was flowing into his shop.

The other shops in the area who had helped Bai Xiaochun also benefited, so whenever soul cultivators arrived wanting high-quality spirit enhancements, they would refer them to Bai Xiaochun’s shop.

Bai Xiaochun was doing business...